global music label redefining how emerging artists break into the industry. authentic, innovative, and dynamic talent through a hybrid of traditional music development and next-gen technology
We Are

New saga entertainment®

Welcome to New Saga Entertainment‍

New Saga Entertainment is rewriting what it means to be discovered. We’re not just a record label—we're a launchpad, a touring machine, and a global movement committed to artist empowerment, AI innovation, and real-time fan connection.

We break artists through strategic, high-energy experiences on college campuses—starting in California and rapidly expanding nationwide. With a projected reach of over 100,000 students per semester across dozens of campuses, and upcoming international activations through our nonprofit network, artists gain exposure, fanbases, and real impact from day one.

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The Label That Starts Where Others Stop

What powers our momentum? A unique blend of mission-driven strategy and AI-powered precision. Our technology enhances every stage of the artist journey—matching performers with the right audiences, forecasting tour success, optimizing content engagement, and streamlining fan targeting.

Artist-First Innovation

pushing the boundaries

By owning the entire product lifecycle—from ideation and design to development and deployment—we maintain complete control over quality, innovation, and scalability.

Realities

turning concepts into compelling realities

Our development process is rooted in experimentation and research, allowing us to explore new methodologies,

Vision

leveraging the latest advancements in AI

From ideation and design to development and deployment—control over quality, innovation, and scalability.

innovation

Transformative experiences that empower users.

Our development process is rooted in experimentation and research, allowing us to explore new methodologies,

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Ideas to Life

Real World Solutions

We create captivating user experiences by specializing in turning concepts into compelling realities.

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Innovation

Experiences That Elevate Artists

The Tech Behind the Tour. The System Behind the Sound.

At New Saga, every artist experience is powered by a system designed to grow your reach—before, during, and after you hit the stage. From AI-backed performance planning to seamless merch distribution and streaming strategies, we handle the backend so you can focus on your art.

Our in-house teams build proprietary tools that scale artist growth through real data, real fans, and real-time insights—while staying grounded in community impact.

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COMMUNITY

Powered by The People

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GROWTH

Evolving With Intention

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PRECISION

Backed by AI

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INNOVATION

Technology + Culture

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CREATIVITY

From Idea to Identity

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By the Numbers:

The New Saga Ecosystem

From college stages to global streams, New Saga operates like a label and scales like a startup.

With developers, AI engineers, and a growing roster of bold artists, we turn creative vision into measurable legacy.

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11+

Artists Breaking Through the Noise

96+

Tours, Releases, & Activation Campaigns

40

Developers Powering Scalable Fan Growth

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AI Engineers Building Music’s Next Frontier
Realities

More Than Music. It’s a System. We blend real-world stages, smart tech, and cultural momentum to create experiences that actually move the needle.

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Design

Travis Damuth

April 2025

Shaping Innovation in Tech

Design goes beyond aesthetics; it shapes the world.

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Design

Michael Apan

April 2025

Where Style Meets Tech

There's a fashion gadget to suit every taste.

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info@newsaga.music

A music label redefined by movement, mission, and technology. New Saga builds legacies, not just fanbases.

Office

Operating nationwide with headquarters in California:

530 Camino De La Siesta
San Diego, CA 92108

Contacts

info@newsaga.music

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We Are

New Saga Entertainment®